Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturerlaunched its highly anticipated high–end SUV SsangYong Rexton in India. The Rexton SUV is priced at Rs 17.67 lakh (ex-showroom Mumbai) for manual transmission (RX5 version) and Rs 19.67 lakh for automatic transmission (RX7) and is designed and developed by SsangYong in Korea, the sports utility vehicle (SUV) is the third generation Rexton.
The Rexton is the first product from Ssangyong’s product portfolio to be launched in India since Mahindra acquired the Korean company back in March 2011.The Rexton has carved out its own niche in 66 countries around the world, including markets like Korea, Europe and Russia.
This third generation Rexton, will create a strong connect with premium SUV buyers in India thanks to its sophisticated styling, luxurious interiors, superior handling and on and off-road performance. Indian buyers can also look forward to a high-performance diesel engine powering the Rexton.
Commenting on the upcoming launch, Dr Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. & Chairman, SsangYong Motor said, “The launch of the much acclaimed XUV500 last year helped Mahindra stamp its presence on the segment of premium SUVs.
The Rexton will be the first SUV from the SsangYong portfolio brought to the Indian market by Mahindra. With the launch of the SsangYong Rexton, we hope to further expand the Mahindra presence in the high-end SUV segment”.
The Ssangyong Motor Company which was founded in 1954 is based in Pyeongtaek, South Korea and is a major player in the Korean utility vehicle market. It sells its vehicles in more than 90 countries around the world.
Three row seats concealed with premium, dual tone, beige and black interiors, complemented by metal grain accents and plush leather upholstery enhances the luxurious feeling.
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