This luxury 40ft motorhome worth £1.2m is so big that it comes with its own garage

Cars can fit inside the built-in garage of the Volkner Mobil Performance S motorhome (Caters)




Storage space on board is not a problem (Caters)




Comfort is key inside the motorhome – which you would expect if you’re paying £1.2m (Caters)




A kitchen area means no more drive-thru meals (Caters)




The interior is more like a luxury hotel than a motorhome (Caters)




The decoration on board is as lavish as the price tag (Caters)




The sumptuous bed is situated underneath a skylight for sleeping under the stars (Caters)




The 40ft motorhome is a plaything for the super-rich (Caters)




Drivers are seated in complete luxury for life on the road (Caters)

Owning a motorhome is the dream of many savers but those with money to burn could pick up this behemoth – that is so big that it even has its own garage.

Coming with a list of mod-cons that matches the price tag, the 40ft Volkner Mobil Performance S features a garage underneath the vehicle so your car can come along for the ride.

Lucky owners of the Performance S will be able to load up their cars on board the motorhome via an electro-hydraulic lift. 

But the built-in garage only scratches the surface at what is on board the home-on-wheels.

A fully-equipped kitchen, sleeping quarters, wooden and leather fittings and a state-of-the-art entertainment system means you don’t have to leave the luxury at home.

There is even a wall that slides out to provide extra space – just in case you might need it.

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But it’s the addition of a cooking island – something that you won’t find inside most motorhome competitors – that makes the Performance S the right choice, according to Stephanie Volkner, director of German firm Volkner Mobil GmbH.

She said: It is a house on wheels.

“Our clients normally have big companies. They want to travel freely.

“They want to decide when they start their journey, where they can go, not before.

“They look at the weather and start. They want to live in their own, very personal area.

“Exclusive is for everybody very different. Some need a golden faucet to be exclusive.

“For me, it’s exclusive that the interior has harmony and all the materials are of the highest quality and their processing is at the highest level.”

We’ll take two.

How Xiaomi is winning over India’s booming smartphone market

 

How Xiaomi is winning over India’s booming smartphone market

A seven-year-old Chinese manufacturer is taking over the world’s second-largest smartphone market.

In the last year, Xiaomi’s market share in India has gone from just 6% to 22%, according to Hong Kong-headquartered market intelligence firm Counterpoint Research. That puts its share at par with South Korea’s Samsung, a leader for several years now. And as of September, three of the five most popular smartphones in India are from Xiaomi, Counterpoint said in a report on Oct. 27.

It’s quite a coup considering Xiaomi entered India only in 2014—Samsung has been around since 1995. The Beijing-based company has invested around $500 million in the Indian subcontinent in the last two years according to Bloomberg and intends to invest a similar amount between the next three and five years.

This stupendous success, analysts reason, is because of a strong supply chain and the company’s ability to sell value for money products in a very price sensitive market. Xiaomi didn’t respond to an emailed questionnaire from Quartz.

Modus operandi

Since its entry into India, Xiaomi has stood out for its unique go-to-market strategy of selling only via e-commerce. It signed an exclusive partnership with e-tailer Flipkart and ran flash sales for new model launches, with the sales typically ending within seconds of opening. For instance, in a flash sale for the Redmi 1S model in September 2014, around 40,000 pieces were sold out in just 4.2 seconds.

his allowed the company to single-mindedly build capabilities around online retail, which now accounts for around 30% of India’s total smartphone sales. Most other brands have struggled with juggling online and offline sales, with many often failing to satisfy either set of customers.

“They’ve (Xiaomi) managed to streamline their supply chain and make sure the demand versus supply gap is not that significant,” Tarun Pathak, associate director at Counterpoint Research, told Quartz.

While around half the phones sold online are Xiaomi phones now, according to Counterpoint Research, the company has, over the past few months, begun pushing sales through brick-and-mortar stores, too. As a result, Xiaomi’s share of total sales in India from offline channels has doubled to 20% in the last year. It has also worked on creating a cult following in India, a move that analysts say helped create strong branding at a time when they weren’t even investing much in conventional advertising.

To increase its offline sales, Xiaomi is opening direct stores called Mi Home, and partnering with big retail chains like Croma, Univercell, Poorvika, and Sangeetha. In smaller cities, the company has launched a “Preferred Partner Programme” where it ties up with multi-brand outlets to put up Xiaomi signage and promote sales of its models. These preferred partners aren’t exclusive.

“They understood that they can’t be available at every nook and corner. So, these partners helped them maintain a buzz and pull in the market,” Jaipal Singh, senior analyst at market research firm IDC India, told Quartz.

Manufacturing push

Unlike other players that import devices, Xiaomi has set up two manufacturing facilities in Andhra Pradesh where it manufactures over 75% of the handsets it sells in India. These units are run in partnership with Taiwanese electronics manufacturer Foxconn.

“Xiaomi made the right moves when it comes to supply-chain and localisation,” Pathak of Counterpoint said. “It is not easy to forecast demand and then push out products.” The company is now considering setting up a third unit to meet growing demand.

It also seems to have played the pricing game just right. Xiaomi’s success so far has come almost entirely from the mid-price smartphone segment (between Rs10,000 ($154) and Rs20,000), among the fastest-growing in India. All its models in the country fall in that range, or are cheaper, and Xiaomi phones have more features than its rivals’ products.

As a result, three of the five highest selling smartphones in India between July and September were made by Xiaomi, according to Counterpoint Research.

The top five smartphone models in India in Q3 2017
1. Xiaomi Redmi Note 4
2. Xiaomi Redmi 4
3. Xiaomi Redmi 4A
4. Samsung Galaxy J2
5. Oppo A37

Maintaining the lead

However, it’s not going to be easy for Xiaomi to hold on to its market share.

For one, its South Korean rival is likely to come out all guns blazing. “Samsung will become aggressive going forward now,” Singh of IDC said. After all, India is a key market for Samsung, which has remained a market leader for years now, while Apple is still making inroads. Between July and September 2017, Samsung maintained its 23% market share in India, but missed capturing the Rs10,000-15,000 segment where Xiaomi managed to cater to most of the demand.

There are others, too, including China’s Oppo, Vivo, and Huawei, and Indian firms Micromax, Lava, and Karbonn Mobiles. In all, Indians today have over 150 models of phones to choose from.

So far, Xiaomi has managed to crack the code, but holding on to its spot at the top of the Indian smartphone market will be a different challenge.